Once a VR venue dedicates 64 square meters or more to a free-roam attraction, content selection becomes a bigger operational decision.
The physical space can support experiences that give groups co...
There is no standard VR arcade session length.
Commercial VR experiences currently range from a few minutes for fast competitive rounds to 30 or 45 minutes for free-roam missions and narrative expe...
Seasonal marketing for VR arcades works best when the calendar tells the team more than what to post next.
A useful seasonal marketing calendar should show who the venue wants to reach, what behavi...
Spooky VR games for arcades can fill very different roles in a fall content lineup. One venue may need something light enough for families and mixed groups, while another wants a longer haunted escape...
A VR attraction can stay busy and still leave capacity on the table.
Two experiences might generate a similar number of bookings over a weekend, yet perform very differently once you look beyond sa...
Adding another attraction can feel like the obvious next step when a VR venue starts getting busier.
Perhaps weekend slots are filling consistently. Birthday groups are getting larger. Customers ar...
Halloween gives VR arcades an easy reason to change what customers see, promote experiences that may spend less time in the spotlight during the rest of the year, and create a seasonal offer around co...
Learning how to choose VR arcade games involves more than finding titles that look impressive or fit a particular genre. A game also has to work with your hardware, available space, group size, sessio...
VR arcade seasonal promotions usually need more preparation time than customers ever see.
For a major occasion such as Halloween or the winter holidays, a practical starting point is six to eight w...
For years, one of the main content questions for a VR arcade operator was simple: What games can we license for our venue?
Lately, we have seen a different question appear inside the SynthesisVR ec...
